This guide provides technology provider Chief Marketing Officers (CMOs) and Chief Product Officers (CPOs) with an in-depth understanding of the key buyer personas within the Integrated Risk Management (IRM) market. By leveraging insights from the IRM Navigator™ 2024 Integrated Risk Management Annual Viewpoint Report and focusing on the IRM40—the top 40 technology providers in the IRM space—we aim to help you tailor your marketing strategies and product development efforts effectively.