The recent settlement agreement between General Motors (GM) and the Federal Trade Commission (FTC) over privacy concerns related to the now-discontinued Smart Driver program underscores the complex and evolving nature of digital risks. While GM has taken significant steps to address the situation, this incident highlights a broader issue: the rollout of new technologies and services without adequate risk assessment and control mechanisms. As organizations innovate, they must simultaneously mitigate the digital risks inherent in connected products. Integrated Risk Management (IRM) can play a vital role in achieving this balance.